Case Studies and Industry Insights
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Social Media Client Releases Subscription Service in International Markets
Client Project Success Story The Challenge My client, a leading social media company, tasked my team with developing an advertising campaign to promote their subscription service in the H2 of 2024. International Scope: 80 countries and more than 6 different languages. Limited Resources: Team staffing would not increase in the short term. Quick Turnaround: The subscription service will be released in different markets on a rolling schedule and with limited…
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CPG Company Releases Food Storage Bag Brand in National Retailers
Client Project Success Story The Challenge High Competition: Ziploc and low-cost store-value brands were established competitors in the food storage category. Delisting Risk: The client’s product was at risk of being delisted and removed from store shelves at Walmart and Target if there wasn’t strong sales volume. Limited Marketing Budget: The client had a limited budget that could be invested in advertising. The Approach A prominent CPG company released an…
