Client Project Success Story

The Challenge

My client, a leading social media company, tasked my team with developing an advertising campaign to promote their subscription service in the H2 of 2024.

• International Scope: 80 countries and more than 6 different languages.
• Limited Resources: Team staffing would not increase in the short term.
• Quick Turnaround: The subscription service will be released in different markets on a rolling schedule and with limited notice

The Approach

I identified opportunities to improve ROAS (return on advertising spend) and create processes to reduce lead time.

• • Conducted Strategic Analysis: Created a quantitative analysis to identify specific international markets to prioritize.
  • Developed Team Processes: Created standardized processes and training documents for an offshore team, resulting in 40% lower lead times.
  • Tracked and Reported Progress: Utilized project management tools (Asana and Google Sheets) to track updates and report the campaign status to the clients.

The Results

The advertising campaign was implemented in 45 countries and across 5 different languages within the first 30 days after launch. The campaign exceeded the ROAS (return on advertising spend) goal by over 50% as the campaign activated on time in priority markets.

To talk about your organization’s needs, reach me: at rob.djakovic@gmail.com.