Client Project Success Story

The Challenge

• High Competition: Ziploc and low-cost store-value brands were established competitors in the food storage category.
• Delisting Risk: The client’s product was at risk of being delisted and removed from store shelves at Walmart and Target if there wasn’t strong sales volume.
• Limited Marketing Budget: The client had a limited budget that could be invested in advertising.

The Approach

• A prominent CPG company released an innovative food storage bag at major retailers. My team was assigned to create a national advertising campaign to generate in-store and online sales.
• I led the creation and deployment of a digital advertising strategy that generated a measurable impact on brand engagement and sales.
• Focused on Performance Media: Invested in retail digital media to display ads on the Target and Walmart websites to generate sales.
• Incited Product Consideration: Targeted online users researching food storage products, driving engaged traffic to the brand website.
• Won Customers from Competitors: Encouraged brand switching by targeting the customers of competitor brands with ads.

The Results

The campaign performance exceeded performance goals by delivering high on-site customer engagement rates that exceeded benchmarks by 20%. Ad-attributed ROAS (return on advertising spend) was above target by over 75% because of ads served on target.com and Walmart.com.